‘WE’blog

Well, I know many of you out there are a bit too busy to read this…and probably the last thing you want to think about right now for many of you is emarketing in any shape or form.  However, I just want to point you in the direction of the article in ‘The Guardian’ posted below.  As it says, making localised advertising campaigns on Facebook is nothing new, just that some companies are getting more local, becoming more focussed on the target.  Advertisers and marketers are really out there to get us to behave in a certain way ie buy a product, identify with a brand, get others to do so as well.

What is interesting is not so much this, but the way businesses adapt to new environments.  In the late 1990s there were so many books written about ‘ecommerce’ and/or ‘ebusiness’, giving advice about doing business on-line and discussing whether people would only buy commodities like books (you know what you are getting pretty much) and never items like clothes (you want to try them on).  Some predicted the death of the High Street, some that ebusiness would never take off.  Well, we know the outcome, more or less, at least for now.

I think it is important not just to dismiss this as another marketing trick – think about it from a privacy angle – who is watching what you click…

http://www.guardian.co.uk/media/pda/2009/jun/01/facebook-advertising

For reference:  CMC stands for “Cost Per 1,000 Impressions,” and is the cost an advertiser pays for 1,000 impressions of an advertisement eg a banner advertisement.   An ‘impression’ is each time the ad is shown.

CPC stands for “Cost per click” and is how much revenue a publisher receives each time a user clicks on an advertisement link on his website ie click on an image or text that sends you to the advertiser’s website.  The clicks are counted and the publisher is paid for the number of clicks.